people like us

The ask

people like us had just finished doing some foundational work on their brand story and value offering. They were looking for a website copywriter to refine their ideas and turn all of it into an actual website. Targetting both businesses and other coaches, their business model was complex.

What I did

I started by working out which pages the site needed, and in what hierarchy. Then I built low-fidelity wireframes for every page to set its layout and flow, and turned the brand positioning into structured page content.

I wrote the copy and microcopy for every key page: Home, About, Business, Business Services, Coach, Coach Services, and the me.scan explainer.

After a few feedback rounds and copy sign-off, we handed an external design agency the content-ready wireframes and messaging to work from, and they built out the site as it stands today.

Work samples